Nadine Merabi, the celebrated luxury ready-to-wear brand, has officially unveiled its premier brick-and-mortar store in the vibrant heart of London’s West End. Situated at 42 South Molton Street, this boutique will grace the retail landscape for an exclusive 6-week duration, perfectly aligning with the brand’s most sought-after period—the festive season.
This enchanting store serves as a hub for the AW23 collection’s dazzling party wear ensemble, spotlighting coveted pieces like the dazzling ‘Heidi’ and ‘Cecille’ sequined jumpsuits, the alluring ‘Luna’ mini dress, alongside MERABI’s signature designs, including the ‘Darcie’ pyjamas and ‘Kira’ suit.
South Molton Street was a deliberate choice for this inaugural pop-up, strategically positioned at the convergence of London’s renowned retail destinations, Oxford Street and Bond Street. The two-story space boasts a minimalist, monochrome visual scheme, allowing the exquisite merchandise to take center stage. Passersby are captivated by the storefront’s showcase featuring select looks from the brand’s Million Dollar Moments campaign, featuring the stunning ‘Selena’ Jumpsuit, ‘Josie’ Minidress, and the glamorous ‘Adriana’ gown.
The holiday season is an opportune moment for MERABI to introduce its pop-up store, a time when sequins and feathers effortlessly transition from day to night glamour.
Pioneers in the direct-to-consumer realm for over seven years, the brand’s venture into physical retail marks a pivotal stride in its expansion. This inaugural store offers patrons an unprecedented chance to witness firsthand the quality and artistry of MERABI’s products outside the digital sphere. Looking ahead, the brand is devising an activation strategy, slated to include select wholesale partnerships across the UK and US, coupled with a series of anticipated pop-ups throughout 2024.
Throughout the latter part of 2023, MERABI has realigned its focus to accentuate its accessible luxury proposition. This shift involved a creative aesthetic evolution, substantial investment in video content for a more opulent digital brand experience, and a robust social and content strategy to leverage this critical channel. The result? November 2023 emerged as the brand’s most successful period to date, setting a trajectory for continued robust growth until year-end.
About NADINE MERABI: NADINE MERABI epitomizes luxury, crafting ready-to-wear pieces that exude sophistication and empower those who wear them. Committed to the ethos that ‘slow’ is not just chic but indispensable, our designs celebrate intricacies, intended to inspire and endure. Each MERABI piece embodies timeless elegance, meticulously crafted using the finest materials and exceptional artistry, ensuring they become cherished, everlasting possessions. From inception to completion, our team pours heart and skill into every stitch, aiming to make every woman adorned in MERABI feel exquisite and empowered. We design for women. We celebrate women. We understand women.
The store is now open to the public, inviting guests to delve into the world of MERABI’s timeless, consciously designed pieces. Store timings are as follows:
Store Opening Hours:
- Monday – Saturday: 10am – 9pm
- Sunday: 12pm – 6pm