A Luxurious Event Marking a New Era in Skincare
Cowdray Estate, West Sussex — In a spectacular fusion of luxury and innovation, MONPURE has launched its groundbreaking SPF 50 Sunscreen for Scalp and Face at the stunning Cowdray Estate. This exceptional event, set against the backdrop of Cowdray’s verdant landscapes, introduced guests to a new frontier in skin and scalp care.
Neil Georges, Managing Director of Hospitality & Events at Cowdray House, expressed his excitement about the partnership, stating, “We are delighted to announce our exclusive collaboration between Cowdray House and MONPURE. Cowdray House is renowned for hosting discerning guests, and our collaboration with MONPURE will now offer exceptional quality, sustainability, and advanced hair care science. This partnership ensures an unparalleled experience, setting a new standard for in-room hair care excellence.”
The MONPURE OPEN event was an epitome of elegance, featuring a lavish Gusbourne reception with pre-Wimbledon tennis, strawberries, cream, and canapés. The estate’s serene environment provided the perfect setting for unveiling MONPURE’s essential summer product, ensuring a memorable day for all attendees.
A New Era in Skincare: The SPF 50 Sunscreen for Scalp and Face
MONPURE’s new sunscreen represents a significant advancement in skincare, addressing an often-overlooked area: the scalp. This SPF 50 Sunscreen for Scalp and Face is the first of its kind, specifically formulated to protect both the skin and scalp from harmful UV rays while providing essential care for hair follicles.
Key Ingredients and Benefits:
- Multi-Molecular Weight Hyaluronic Acid: This ingredient ensures deep hydration, reaching multiple layers of the skin to keep it moisturized throughout the day. This is especially beneficial for the scalp, which often suffers from dryness and lack of moisture.
- Niacinamide: Known for its skin tone and anti-aging benefits, Niacinamide helps improve the appearance of enlarged pores, uneven skin tone, fine lines, and dullness. It’s a powerful addition to the sunscreen, making it beneficial not just for protection but also for improving skin health.
- Blue Light Stem Cell Technology: This innovative technology protects the skin from environmental stressors, including blue light emitted from screens. It helps in reducing oxidative stress, which can accelerate skin aging.
Application Made Easy:
The sunscreen is designed for effortless application. For the scalp, simply part your hair and massage the product into the scalp with your fingertips until absorbed. For facial application, massage it into the skin and allow 60 seconds before applying makeup. This ease of use ensures that protecting your scalp and face becomes a seamless part of your daily routine.
The Importance of Scalp Protection
“Our new sunscreen is designed to cater to the often-neglected scalp area as well as the face, making it indispensable for anyone with thinning hair or those who have undergone scalp treatments. Studies have shown that the risk of developing skin cancer on the scalp is higher than on other parts of the body, with individuals with thinning hair being 1.5 times more likely to develop scalp skin cancers. Hence, protecting your scalp and follicles against sun damage is crucial,” explained Nate Bigger, CEO of MONPURE.
The exclusive launch event on June 11 was a day filled with luxurious activities and entertainment, including a tennis tournament on Cowdray’s famed courts. Guests were treated to show matches by notable Queen’s Men’s Team players Richard Moss and John Tassell, along with matches featuring key players from this illustrious team.
Adding a touch of artistry, MONPURE commissioned Melissa Greenwood, known as Meloo, to design luxurious goodie bags for guests. Her artwork, inspired by beach culture, reflected a playful and colorful style, embodying her love of the sun and sea.
This event marked not just the launch of a product, but the beginning of a new chapter in luxury skincare. MONPURE’s SPF 50 Sunscreen for Scalp and Face promises to be a staple in your summer haircare and skincare regimen, offering unparalleled protection and pampering for your skin.
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